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Introduction to Children's Museum

As an informal education organization, the first Children’s Museum was born in America. The reason for its admission of the Children’s Museum to be one of the members of the American Association of Museums (AAM) is because of its establishment objective and establishment form. The objective is to provide service to children and to fulfill their needs and interests. The form of establishment is to provide exhibitions and programs that can encourage to learn and motivate curiosity.

Various of education and services features provided in the children’s museums are derived from the objective and form of the children’s museum mentioned above, such as the growth of family relationship, children education, art and culture communication, science and technology education, citizenship education, local education, intercultural education and so on.

Since the first children’s museum, Brooklyn Children’s Museum, was born in America in 1899, there have been approximately 300 children’s museums to be founded in America while 20 distinctive museums to be built out of America. In Asia, both Japan and Korea had their own children’s museums in the 1990s.

The establishment of Shanghai Children’s Museum

Shanghai Children’s Museum was built on May 29, 1996, which is the first museum specially established for children aged from 3 to 10in China. The museum is located at the southeast of the Soong Ching Ling’s Cemetery. It is the embodiment of the principle of ‘future creation’ and the ‘giving the most precious thing to the children’ by Soong Ching Ling. While adhering to the basic characteristics of children’s museums, it exhibits the local feature and obeys children education concept proposed by Soong Ching Ling as well.

The physical structure of Shanghai Children’s Museum

Shanghai Children’s Museum covers an area of nearly 10,000 m2, with a floor area of about 5,000 m2. The museum is comprised off our floors, underground floor for museum activities, 1stand 2ndfloors for daily exhibitions, 3rdfloor for special exhibitions and a dome theater.

主体建筑为四个造型各异的几何体,并由户外的水池、广场、亲水廊道等构成富于韵律变化的立体空间组合。The main building is constituted by four geometries with four different shapes. It is a three-dimensional space combination of outdoor pool, square and water-surrounded corridor that makes use of rhythmic variations.

The Pattern of Shanghai Children’s Museum

Basically, the main function of the museum can be divided into exhibition and activity.

——Exhibition (Non-Scheduled and Daily)

At present, the permanent exhibition in the museum sets “GULU Taking You to Travel” as the clue to show children ocean, space, city and nature. The exhibition area applies static-dynamic method to encourage the audience to interact with the exhibition, which is suitable for children at the age of 3-10. Among them, “Cities and Me” gallery takes twin cities of Shanghai as the theme, penetrating concepts such as communication, multiculture, science around us and community consciousness. Moreover, it encourages children to experience cultures in different regions and participate in various of small games and social role play, which is suitable for preschool children. Besides that, the museum has opened a memorial exhibition area in the parent-child reading area for the writers and translators who care about the growth of children. Both young and old audiences are able to enjoy reading and immerse in the atmosphere of the eminence.

While the non-scheduled exhibition will be planned irregularly and the contents include some themes regarding of art, sciences, life and so on.


——Activity (Scheduled and Non-scheduled)

Recently, the museum’s normal activities include “Do it Yourself Workshop”, “Little Science Forum” and excavation activity three topics, among which the activity contents of “Do it Yourself Workshop” and “Little Science Forum” are extensive and have various forms, while excavation theme activity is characterized by sand digging to invoke children’s curiosity and exploration of the underworld. Normal activities are arranged in the fixed period of time of weekdays, weekends and national holidays.

The DIY session dabbles in various activities and it will be held on weekends and holidays with different time periods.

On the other hand, the non-scheduled activity session will be carried out on different period of time based on the seasonal changes and the holidays. Among them, the main purposes of activity planning are multicultural communication, family’s relationship promotion and scientific ideas propagation.

LOGO of Shanghai Children’s Museum

Meaning of the Museum Logo

The logo is made up of three cubes, that is, pyramid, cube and hemisphere, which are blue, red and green. The three colors represent audiences with different ages of Shanghai Children’s Museum.

It is also the epitome of the museum’s main building.

Meaning of the LOGO

He is the image of the museum and is called Gulu. Gulu has an acquisitive mind, but a fatigueless little spirit. He is also a naught little guy.

The round shaped head is the symbolic representation of Gulu’s smart. He has a big colorful eye, two palms with 4 fingers each and two thick toeless feet. He is not an ordinary cartoon figure. Children are easily attracted by the talking eye of Gulu and will quickly exert some familiar sense of identity.

He appears in the directive system, video and some interactive installation of the Children’s Museum from time to time. He wears different types of costumes based on the themes of the halls he appears and enjoy the “journey” along with children. In addition, children are able to see him in some fliers and derivative products.

Remarkable Moments



In January, 1996, literary giant Ba Jin wrote the name of “Shanghai Children’s Museum”.

Temporary Exhibitions


Our Mission

      A museum that attempts to make a difference towards children’s whole lives.